Foodback is a real-time experience intelligence platform for high-volume food service, venues, and products - helping teams capture live feedback, detect friction, and turn experience signals into action.
Aggregated experience signals from food service operators, venues, event teams, and consumer-facing environments across the Foodback platform.
How Foodback works
Foodback turns in-the-moment experience signals into a continuous improvement loop.
01
Capture
Collect experience signals at the point of service.
Collect experience signals through QR codes, digital screens, table cards, packaging, venue signage, or embedded touchpoints — while the experience is still fresh.
02
Interpret
Turn signals into operational insight.
Identify satisfaction trends, friction points, sentiment shifts, product feedback, and location-level patterns before they become bigger issues.
03
Act
Get the right insight to the right team.
Route what matters to managers, operators, or central teams so they can fix issues, support locations, and improve the experience before problems escalate.
04
Validate
See whether action improved performance.
Track changes in satisfaction, consistency, and experience quality over time — so every improvement can be measured, learned from, and scaled.
Experience is delivered in real time. Your intelligence should be too.
Surveys capture feedback after the experience. Reviews surface dissatisfaction after it has already reached the public.
Both are useful signals, but both arrive late.
Foodback captures live experience signals while they are still actionable, giving operators real-time visibility into where friction is emerging, what is driving it, and where to improve next.
Foodback captures in-moment feedback at the point of service, interprets the signal with AI, and routes it to the people who can act — while the experience is still happening.
Foodback is built to close that gap. It is not a survey tool or a review platform — it is an always-on experience intelligence system built around a continuous operating model.
Collect feedback days or weeks later, once the guest has gone and the service period is over. Retrospective reporting.
Captures feedback in the moment, while the guest is still present and the team can still respond. Built for the operational window.
Every Foodback deployment runs on a four-stage operating model — a continuous loop, with specific product capabilities at each stage.
In-moment feedback at every site, every service period.
AI-assisted pattern detection and experience analysis.
Instant alerts routed to the people who can respond.
Track whether actions improved the experience — then repeat.
Foodback captures feedback while the experience is still happening — through a rotating question engine that never wears out its welcome.
Each guest sees up to five questions per session, drawn automatically from the operator’s full catalogue.
QR codes, table cards, signage, digital screens, receipts, packaging and email — at any scale.
An optional spin-and-win Happy Wheel — operators set the prize and the win frequency.
