Foodback is a real-time experience intelligence platform for high-volume food service, venues, and products. It helps organisations capture in-the-moment feedback, identify operational issues, benchmark performance, and act before experience problems escalate.

Operational Experience Intelligence is the continuous capture, interpretation, and activation of live experience signals from real people in real environments. It helps organisations manage experience as an operational performance driver, rather than relying only on retrospective surveys, reviews, or reports.

Most survey tools collect feedback after the experience has ended. Foodback captures feedback while the experience is still fresh and actionable, helping operators see where friction is emerging, what is driving it, and where to improve next.

Review platforms help you monitor and respond to public feedback after dissatisfaction has already surfaced. Foodback helps teams capture private, in-the-moment experience signals earlier, before issues become complaints, bad reviews, or lost business.

Yes — when the process is quick, easy, anonymous, and relevant to the moment. Foodback is designed for high-participation environments, making it simple for guests, visitors, fans, employees, and consumers to share feedback in seconds.

No. Foodback can capture feedback through QR codes, digital screens, table cards, packaging, venue signage, and other embedded touchpoints. Participants can respond quickly without downloading an app.

Foodback is built for high-volume experience environments, including canteens, restaurants, stadiums, attractions, festivals, and FMCG brands. It is especially valuable for organisations managing multiple locations, large audiences, or frequent experience moments.

Foodback is designed to reduce the time between signal and action. Instead of waiting for delayed surveys, public reviews, or periodic reports, teams can see live feedback patterns and use them to guide operational improvements while issues are still actionable.