Food for Thought

Ever wonder what your customers truly think about their experiences at your venue, stadium, event or product? More importantly, ever wish you knew exactly what they were thinking in the moment, right when you could actually do something about it?

There’s a famous scene in  Moneyball, one of my all-time favorite movies, that perfectly illustrates the age-old battle between tradition and innovation. The fight between the old school and the new. Don’t be the old scouts in that room…

There’s a common belief in the hospitality industry: online reviews are king. They shape reputations, influence bookings, and can make or break business.

But here’s the uncomfortable truth, reviews were never designed to help businesses.

I said I hate reviews but let me nuance that.

I don’t hate reviews; I hate what reviews have become…