Q-MEIERIENE X FOODBACK
How Foodback provided Q with valuable insights into product satisfaction, repurchase intent, packaging, and innovation opportunities.
Success Story | Consumer Goods
Q-MEIERIENE X Foodback
How Foodback provided Q with valuable insights into product satisfaction, repurchase intent, packaging feedback, and innovation opportunities.
Success Story | Consumer Goods
AT A GLANCE
OPPORTUNITIES
- Gather consumer feedback to enhance their understanding of consumer preferences.
- Capture meaningful insights across their product range.
Highlights
- Over 60k the first 6 months
- 66% of the respondents left a comment
- 2% response rate
Q-Meieriene is a leading dairy producer in Norway, boasting a diverse portfolio of over 60 products.
With an impressive annual sales volume of over 100 million units, Q is a prominent player in the dairy industry with an annual revenue of 200 million USD.
Objectives
Q-Meieriene originally joined through our research project Foodback Launch. What origninally was planned as a small scale test with some hundreds respondents was by Q turned into a full scale production test on millions of units sold. This is what they wanted to achieve:
- Deepen their understanding of consumer preferences
- Drive brand engagement
- Foster direct communication with consumers
- Establish a continuous feedback loop
‘‘By giving our consumers an easy platform to give feedback, we see that they are happily engaging with us and our brand. We’re in turn engaging with our consumers and learning more about their consumption habits and the usage situation of our products’’
Foodback in action
Q implemented Foodback’s dynamic QR codes on two of their dairy products, to seamlessly provide feedback. Surveys were strategically designed to gather insights on various aspects such as product satisfaction, consumption habits, design preferences, and potential new concepts. The Q products featuring Foodback QR codes hit store shelves in Q4 2023, and Q began gathering data and insights from consumers from day one.
60k
Respondents in
6 months
66%+
Of respondents left
a written comment
2%
Response rate
Outcomes & Next Steps
High Consumer Engagement
Foodback’s dynamic QR codes encouraged strong consumer involvement, with over 60,000 responses received within the first six months.
Actionable Insight
The data collected provided Q with valuable insights into product satisfaction, repurchase intent, packaging feedback, and innovation opportunities.
Future Growth
Q is continuing to roll out Foodback QR-codes on their product portfolio, and based on consumer feedback, Q has already begun to develop new products to be launched later.
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