The most important meal of the day

Some of Our Breakfast Customers

Tailored for Breakfast

Foodback is the all-inclusive feedback solution for the Horeca industry. We have worked with some of the best researchers in the world to establish a set of questions that is tailored for your needs. Forget about large implementation projects, workshops and meetings. With Foodback, you’re up and running in a matter of hours, not weeks.

If you want to put your touch to it, you can. It’s fully customizable.


Table Stands Made for Scanning

We have developed a functional and well designed table stand, made for scanning QR codes. They have just enough tilt to make sure your guests can hold their phones in a natural position while scanning.

Contact us, and we’ll make sure our design department makes something beautiful that blends perfectly in with your existing brand.


Done in 30 seconds

Foodback is made to be fast and free from friction.

The experience is simple:

  1. Guest scans the QR code with their device
  2. Answer 5 questions & leave a comment
  3. Done! They see your interactive advertisement


Engage Using Rewards

To engage your guests even more, activate our fun and interactive Happy Wheel. You set the prizes, win frequency and how long the voucher should be valid. You can even add a bar code to it, so it’s super easy for both guests and your employees to use them.


Selected Data-Driven Improvement Stories

The power of Foodback lays in our ability to measure everything from large to tiny but important details. We have hundreds of stories to tell about data-driven improvements done with Foodback, and here are some of them.

These stories are anonymised, but marked with segment and improvement categories to give context.


Over / Under Cooked Eggs

Breakfast guests complained about both boiled and scrambled eggs, where the results varied too much. They updated procedures and are now performing more taste tests to ensure high quality.


Missing Gluten Free Alternatives

A steady stream of complaints from guests allergic to gluten made the breakfast restaurant react. A heavily repeated element was fresh gluten free bread. 


Queues and Bad Flow

A hotel experienced many complains about the flow in the dining area, specially with many guests. They had to change the order and re-arrange some furniture. Those measures resulted in more happy customers 😁


More Vegan Alternatives, Thank You!

Vegetarianism is growing in popularity, and the demand for better options eating out is increasing. With Foodback, our clients learn this first-hand, and have been able to adapt to a more diverse clientelle. 


Want Us to Help You Become Data-Driven?