Let The Customer Help

Lead The Way

Get the insight you need today for a better tomorrow. Foodback provides world-leading, real-time, actionable insights for Hospitality and Consumer Goods brands.

Our secret sauce, and now yours, is the voice of the people.

Foodback Overview

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What Really Matters!

Get a direct line to your customers or consumers, providing you with real-time feedback to fine-tune every aspect of your business.

Trusted by Customers around The World

Our customers span the globe – from the Nordics to North America

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How Foodback Works

Turn your customers feedback into your immediately available, and easy to use actionable insights.

Your very own secret sauce, made by your own customers, just for you.

Hospitality

Do they like the food? Is the music too loud? Are your staff being attentive enough?

Foodback provides a direct line to your customers. One that turns their real-time feedback into your immediately available actionable insight. Deliver exactly what your customers want, right when they want it​.

Consumer Goods

Who bought your product? What did they buy? When? What made them buy it? When and where did they consume it?

Foodback provides a direct line to your consumer. A plug & play solution that gives you real-time consumer insight, shopper behaviour, product/brand feedback and brand engagement. All without you lifting a finger.

Foodback has been a game-changer for Egon.

Ståle Nøst

Chief Marketing Officer, Egon/Norreingruppen

Consumers are happily engaging with our brand, enabling us to learn more about their consumption habits and usage situation of our products.

Øystein Skreien

Marketing Director, Q-Meieriene

Powered by Foodback Intelligence

You’re probably curious by now. How is it even possible? Let us explain. We combine big data with cutting-edge technology, allowing you to consistently enhance your customer experiences.

It´s a not-so-secret recipe that you can find at places like the home of the Baltimore Ravens
M&T Bank Stadium and the Javits Center in New York.

A serving of dynamic QR-codes, a dash of gamification and a sprinkle of AI-powered analytics.

Smart Surveys

We ask the right questions at the right moments, tirelessly ensuring surveys are brief and engaging. That’s why customers consistently choose Foodback for their feedback.

Smart Analytics

By merging big data with AI and ML, we distill crucial insights, empowering you to make informed decisions and craft experiences and products your customers love. Sounds complex? It is. Yet, we make it simple for you to use.

Get world-leading, real-time and actionable insights directly from your consumer or customer

Food for Thought

Check out our latest blog posts!

The Life of Karen: From Keyboard Warrior To Company Evangelist

The Life of Karen: From Keyboard Warrior To Company Evangelist

No one is born a Karen. Karens are made. They start out like the rest of us. Bright-eyed, full of potential, and ready to share their ideas with the world. But somewhere along the way, Karen stopped feeling heard. Her feedback, her constructive criticism, her carefully curated list of “things
that could improve this experience?” All ignored. And what do you get when you ignore someone for long enough?

read more
The 20-Second Solution to Closing the Gap with Your Customer

The 20-Second Solution to Closing the Gap with Your Customer

“It´s not you. It´s me.”

Let’s face it: talking to your customers is easy. Listening to them? That’s where most businesses drop the ball.

Your customers are ready to talk. You just have to start the conversation, and even more importantly listen.

They´re not the problem. We are.

read more
Why Are You Still Guessing? Smarter Feedback Solutions for You

Why Are You Still Guessing? Smarter Feedback Solutions for You

Warning: 90% death rate.
That’s not just a statistic—it’s a warning. Are you truly listening to what your customers want, or are you risking everything on assumptions?
What am I talking about? New Consumer Products. 9 out of 10 fail. So: why are you still guessing?

read more

Let’s Taco Bout It!

Bites and insights you can use to help your customer lead the way along the path to easy-to-use, actionable, and data-driven insight. Subscribe to make sure you never miss an article!