Let The Customer Help
Lead The Way
Get the insight you need today for a better tomorrow. Foodback provides world-leading, real-time, actionable insights for Hospitality and Consumer Goods brands.
Our secret sauce, and now yours, is the voice of the people.
Tune in to
What Really Matters!
Get a direct line to your customers or consumers, providing you with real-time feedback to fine-tune every aspect of your business.
Trusted by Customers around The World
Our customers span the globe – from the Nordics to North America

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How Foodback Works
Turn your customers feedback into your immediately available, and easy to use actionable insights.
Your very own secret sauce, made by your own customers, just for you.

Hospitality
Do they like the food? Is the music too loud? Are your staff being attentive enough?
Foodback provides a direct line to your customers. One that turns their real-time feedback into your immediately available actionable insight. Deliver exactly what your customers want, right when they want it.

Consumer Goods
Who bought your product? What did they buy? When? What made them buy it? When and where did they consume it?
Foodback provides a direct line to your consumer. A plug & play solution that gives you real-time consumer insight, shopper behaviour, product/brand feedback and brand engagement. All without you lifting a finger.
Foodback has been a game-changer for Egon.
Consumers are happily engaging with our brand, enabling us to learn more about their consumption habits and usage situation of our products.
Powered by Foodback Intelligence
You’re probably curious by now. How is it even possible? Let us explain. We combine big data with cutting-edge technology, allowing you to consistently enhance your customer experiences.
It´s a not-so-secret recipe that you can find at places like the home of the Baltimore Ravens
M&T Bank Stadium and the Javits Center in New York.
A serving of dynamic QR-codes, a dash of gamification and a sprinkle of AI-powered analytics.
Smart Surveys
We ask the right questions at the right moments, tirelessly ensuring surveys are brief and engaging. That’s why customers consistently choose Foodback for their feedback.
Smart Analytics
By merging big data with AI and ML, we distill crucial insights, empowering you to make informed decisions and craft experiences and products your customers love. Sounds complex? It is. Yet, we make it simple for you to use.
Get world-leading, real-time and actionable insights directly from your consumer or customer
Food for Thought
Check out our latest blog posts!
The Life of Karen: A Tale of Two Nights
It’s 6:47 PM on a Friday, the dinner rush is in full swing, and Michael, the restaurant manager, feels like he’s juggling flaming swords while riding a unicycle. A table in the corner is complaining that their food took too long. A kid at another table just spilled orange juice all over the floor. His Head Chef is yelling something unintelligible about a broken fryer…
The Life of Karen: Date Night
Click-click. Click-clack. The sound of Karens heels reverberates through the car park with a menace that seems to grow step by step.
Karen’s upset already. She’s had a rough morning, a client was late for a meeting, and her beloved Chihuahua, Coco, spilt coffee all over her favorite tablecloth.
Anyway, it’s date night. “Breathe, Karen,” she says to herself. “You deserve a nice evening.”
NEWSFLASH: AI Will Not Save You
AI is the new electricity, says Dr. Andrew Ng.
Jeff Bezos has said that AI-powered assistants will make our decisions easier and more efficient.
And they are both so right.
But that is exactly the problem.
Which is why there is more to this story.
When everyone is adopting the same AI tools, what happens to your competitive advantage?