Foodback for Hospitality
Let The Customer Help Lead The Way
Our secret sauce, and now yours, is the voice of the people.

Foodback has been a game-changer for Egon.
Ståle Nøst
Chief Marketing Officer – Egon/Norreingruppen
Discover Foodback – a game-changer
for you & your brand
Foodback delivers fresh customer/guest feedback straight from the source for clients all over the world such as Compass Group.
Drive loyalty and guest retention
Connect with guests, build meaningful relationships, and create a holistic brand experience and customer journey.
Genuine & fresh consumer insights
Gain immediate, actionable insights to understand the ‘why’ behind every purchase, allowing you to swiftly improve service and maintain your competitive edge.
Full control, at all levels
Dashboards presented in an easy-to-read format that is perfect for single-location managers as well as regional directors and leadership to have an overview of all their units.
How Foodback Works
It’s this simple!

Plug & play setup
With Foodback you are onboarded in days, not months. We have people who truly understand hospitality and can guide you through the process.

A survey that engages
Our survey has the highest engagement rates in the industry, enabling your customers to engage with your brand.

Actionable insight
Set up and start gathering insights in days, not months. With our dynamic QR code, effortlessly adapt and update it, ensuring your data stays fresh and relevant.
Have 1 minute? We’ll show you
Powered by Foodback Intelligence
You’re probably curious by now. How is it even possible? Let us explain. We combine big data with cutting-edge technology, allowing you to consistently enhance your customer experiences
It´s a not-so-secret recipe that you can find at places like the home of the Baltimore Ravens M&T Bank Stadium and the Javits Center in New York.
A serving of dynamic QR-codes, a dash of gamification and a sprinkle of AI-powered analytics.
Smart Surveys
We ask the right questions at the right moments, tirelessly ensuring surveys are brief and engaging. That’s why customers consistently choose Foodback for their feedback.
Smart Analytics
By merging big data with AI and ML, we distill crucial insights, empowering you to make informed decisions and craft experiences and products your customers love. Sounds complex? It is. Yet, we make it simple for you to use.
Bridging The Gap to Your Customer is Just 20 seconds Away...
Trusted by customers around the world
Our customers span the globe – from the Nordics to North America!






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Food for Thought
Check out our latest blog posts!
The Life of Karen: A Tale of Two Nights
It’s 6:47 PM on a Friday, the dinner rush is in full swing, and Michael, the restaurant manager, feels like he’s juggling flaming swords while riding a unicycle. A table in the corner is complaining that their food took too long. A kid at another table just spilled orange juice all over the floor. His Head Chef is yelling something unintelligible about a broken fryer…
The Life of Karen: Date Night
Click-click. Click-clack. The sound of Karens heels reverberates through the car park with a menace that seems to grow step by step.
Karen’s upset already. She’s had a rough morning, a client was late for a meeting, and her beloved Chihuahua, Coco, spilt coffee all over her favorite tablecloth.
Anyway, it’s date night. “Breathe, Karen,” she says to herself. “You deserve a nice evening.”
NEWSFLASH: AI Will Not Save You
AI is the new electricity, says Dr. Andrew Ng.
Jeff Bezos has said that AI-powered assistants will make our decisions easier and more efficient.
And they are both so right.
But that is exactly the problem.
Which is why there is more to this story.
When everyone is adopting the same AI tools, what happens to your competitive advantage?