Foodback for Hospitality
Let The Customer Help Lead The Way
Our secret sauce, and now yours, is the voice of the people.

Foodback has been a game-changer for Egon.
Ståle Nøst
Chief Marketing Officer – Egon/Norreingruppen
Discover Foodback – a game-changer
for you & your brand
Foodback delivers fresh customer/guest feedback straight from the source for clients all over the world such as Compass Group.
Drive loyalty and guest retention
Connect with guests, build meaningful relationships, and create a holistic brand experience and customer journey.
Genuine & fresh consumer insights
Gain immediate, actionable insights to understand the ‘why’ behind every purchase, allowing you to swiftly improve service and maintain your competitive edge.
Full control, at all levels
Dashboards presented in an easy-to-read format that is perfect for single-location managers as well as regional directors and leadership to have an overview of all their units.
How Foodback Works
It’s this simple!

Plug & play setup
With Foodback you are onboarded in days, not months. We have people who truly understand hospitality and can guide you through the process.

A survey that engages
Our survey has the highest engagement rates in the industry, enabling your customers to engage with your brand.

Actionable insight
Set up and start gathering insights in days, not months. With our dynamic QR code, effortlessly adapt and update it, ensuring your data stays fresh and relevant.
Have 1 minute? We’ll show you
Powered by Foodback Intelligence
You’re probably curious by now. How is it even possible? Let us explain. We combine big data with cutting-edge technology, allowing you to consistently enhance your customer experiences
It´s a not-so-secret recipe that you can find at places like the home of the Baltimore Ravens M&T Bank Stadium and the Javits Center in New York.
A serving of dynamic QR-codes, a dash of gamification and a sprinkle of AI-powered analytics.
Smart Surveys
We ask the right questions at the right moments, tirelessly ensuring surveys are brief and engaging. That’s why customers consistently choose Foodback for their feedback.
Smart Analytics
By merging big data with AI and ML, we distill crucial insights, empowering you to make informed decisions and craft experiences and products your customers love. Sounds complex? It is. Yet, we make it simple for you to use.
Bridging The Gap to Your Customer is Just 20 seconds Away...
Trusted by customers around the world
Our customers span the globe – from the Nordics to North America!






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Food for Thought
Check out our latest blog posts!
Don’t Be The Old Scout In The Room: Be Billy Beane
There’s a famous scene in Moneyball, one of my all-time favorite movies, that perfectly illustrates the age-old battle between tradition and innovation. The fight between the old school and the new. Don’t be the old scouts in that room…
Reviews vs. Feedback: Fixing the Broken System
There’s a common belief in the hospitality industry: online reviews are king. They shape reputations, influence bookings, and can make or break business.
But here’s the uncomfortable truth, reviews were never designed to help businesses.
I said I hate reviews but let me nuance that.
I don’t hate reviews; I hate what reviews have become…
Experience Over Price: The Hospitality Industry’s New Reality
Would you believe that nearly two-thirds of full-service restaurant customers say experience is more important than price?But here’s the challenge: What defines a “great experience” varies from person to person.
So, how do you create something that is, by nature, subjective