Foodback for Consumer Goods
Let The Customer Help Lead The Way
Our secret sauce, and now yours, is the voice of the people.
It’s quick, taking just about 30 seconds and we receive instant feedback. We no longer have to wait weeks for feedback; now, we gather insights the
moment our surveys go live.
Thea Bolstad
Brand Manager – Q-Meieriene
Discover Foodback – a game-changer for you & your brand
Foodback delivers fresh consumer feedback straight from the source
— it’s the closest you’ll come to direct consumer engagement!
Direct consumer conversations
Experience the power of real-time, 1:1 engagement with your consumers, fostering transparency and brand engagement.
Real-time consumer insights
Gain immediate, actionable insights to understand the ‘why’ behind every purchase, allowing you to swiftly improve products and maintain your competitive edge.
Instant setup, ongoing flexibility
Set up and start gathering insights in days, not months. With our dynamic QR code, effortlessly adapt and update it, ensuring your data stays fresh and relevant.
How Foodback Works
It’s this simple!

Plug & play setup
With Foodback you are onboarded in days, not months. We have people who truly understands consumer goods and guides you through the process.

A survey that engages
Our survey has the highest engagement rates in the industry, enabling your customers to engage with your brand.

Actionable insight
Set up and start gathering insights in days, not months. With our dynamic QR code, effortlessly adapt and update it, ensuring your data stays fresh and relevant.

Customer Spotlight
How a Pioneering Scandinavian Dairy Brand Uses Foodback to Talk Directly to The Consumer
Over 60 000 foodbacks on just a handful of products over six months.
66% left written responses.
Industry-leading 2% scan rate on all products sold.
90% return rate.
Successfully developed and launched a new product based off direct feedback from their consumers.
Powered by Foodback Intelligence
You’re probably curious by now. How is it even possible? Let us explain. We combine big data with cutting-edge technology, allowing you to consistently enhance your customer experiences
It´s a not-so-secret recipe that you can find at places like the home of the Baltimore Ravens M&T Bank Stadium and the Javits Center in New York.
A serving of dynamic QR-codes, a dash of gamification and a sprinkle of AI-powered analytics.
Smart Surveys
We ask the right questions at the right moments, tirelessly ensuring surveys are brief and engaging. That’s why customers consistently choose Foodback for their feedback.
Smart Analytics
By merging big data with AI and ML, we distill crucial insights, empowering you to make informed decisions and craft experiences and products your customers love. Sounds complex? It is. Yet, we make it simple for you to use.
Bridging The Gap to Your Customer is Just 20 seconds Away...
Trusted by customers around the world
Our customers span the globe – from the Nordics to North America!






Food for Thought
Check out our latest blog posts!
The Life of Karen: A Tale of Two Nights
It’s 6:47 PM on a Friday, the dinner rush is in full swing, and Michael, the restaurant manager, feels like he’s juggling flaming swords while riding a unicycle. A table in the corner is complaining that their food took too long. A kid at another table just spilled orange juice all over the floor. His Head Chef is yelling something unintelligible about a broken fryer…
The Life of Karen: Date Night
Click-click. Click-clack. The sound of Karens heels reverberates through the car park with a menace that seems to grow step by step.
Karen’s upset already. She’s had a rough morning, a client was late for a meeting, and her beloved Chihuahua, Coco, spilt coffee all over her favorite tablecloth.
Anyway, it’s date night. “Breathe, Karen,” she says to herself. “You deserve a nice evening.”
NEWSFLASH: AI Will Not Save You
AI is the new electricity, says Dr. Andrew Ng.
Jeff Bezos has said that AI-powered assistants will make our decisions easier and more efficient.
And they are both so right.
But that is exactly the problem.
Which is why there is more to this story.
When everyone is adopting the same AI tools, what happens to your competitive advantage?