Food for Thought
What Athletes Can Teach Us About Customer Success: Lessons From The Locker Room
by Anders Rage Johnsen | 13. September 2024 | Blog | 0 Comments
Ever wondered what happens to athletes after their final match? The transition from a high-level sports career to the corporate world isn’t just about swapping jerseys for suits— it’s a journey of preparation, identity shifts, and leveraging transferable skills.
Elevate Your FMCG Brand with Consumer Engagement
by Tonje Finsrud | 13. August 2024 | Blog | 0 Comments
Elevate Your FMCG Brand with Consumer Engagement Consumer engagement and feedback are vital components of effective brand strategies. Understanding and interacting with consumers create meaningful connections and drive brand success (ref. 1, 2, 3, 4). Marketing expert...
The Importance of Engaging Your Consumers
by Tonje Finsrud | 11. July 2024 | Blog, Blog (english) | 0 Comments
This stark reality should make every stakeholder within an FMCG company pause and reflect. How does your company handle consumer feedback? Are you effectively engaging with your consumers to ensure satisfaction and loyalty? In an age where word-of-mouth can make or break a brand, the importance of consumer feedback cannot be overstated.
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