Voice of the Customer – Transform Insights into Action

Let’s be totally honest here. Collecting feedback is the easy part.

There, i said it.

It’s like going to the gym once and expecting abs (guilty). Or buying a cookbook and assuming dinner will make itself (I wish).

Understanding your customers? Essential. But it’s only the first step.

Voice of the Customer – Drive Engagement and Loyalty

Buzzwords are fun.
Synergize. Leverage. Move the needle.

But Voice of the Customer is more than just a buzzword. It’s a a way of approaching how you do things. A powerful approach that you can use to capture customer expectations, preferences, and sentiments, and directly shape how you engage and foster loyalty with your audience.

Karen Was So Not Into This – Until She Was

When Karen first heard the words “customer feedback solution,” she reacted the way she reacts to somebody applauding when an airplane lands: with a mix of deep suspicion and visible disdain.

Food for Thought

Check out our latest blog posts!

NEWSFLASH: AI Will Not Save You

NEWSFLASH: AI Will Not Save You

AI is the new electricity, says Dr. Andrew Ng.
Jeff Bezos has said that AI-powered assistants will make our decisions easier and more efficient.
And they are both so right.
But that is exactly the problem.
Which is why there is more to this story.
When everyone is adopting the same AI tools, what happens to your competitive advantage?

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The Life of Karen: From Keyboard Warrior To Company Evangelist

The Life of Karen: From Keyboard Warrior To Company Evangelist

No one is born a Karen. Karens are made. They start out like the rest of us. Bright-eyed, full of potential, and ready to share their ideas with the world. But somewhere along the way, Karen stopped feeling heard. Her feedback, her constructive criticism, her carefully curated list of “things
that could improve this experience?” All ignored. And what do you get when you ignore someone for long enough?

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The 20-Second Solution to Closing the Gap with Your Customer

The 20-Second Solution to Closing the Gap with Your Customer

“It´s not you. It´s me.”

Let’s face it: talking to your customers is easy. Listening to them? That’s where most businesses drop the ball.

Your customers are ready to talk. You just have to start the conversation, and even more importantly listen.

They´re not the problem. We are.

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Why Are You Still Guessing? Smarter Feedback Solutions for You

Why Are You Still Guessing? Smarter Feedback Solutions for You

Warning: 90% death rate.
That’s not just a statistic—it’s a warning. Are you truly listening to what your customers want, or are you risking everything on assumptions?
What am I talking about? New Consumer Products. 9 out of 10 fail. So: why are you still guessing?

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The Importance of Engaging Your Consumers

The Importance of Engaging Your Consumers

This stark reality should make every stakeholder within an FMCG company pause and reflect. How does your company handle consumer feedback? Are you effectively engaging with your consumers to ensure satisfaction and loyalty? In an age where word-of-mouth can make or break a brand, the importance of consumer feedback cannot be overstated.

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