Food for Thought

What Athletes Can Teach Us About Customer Success: Lessons From The Locker Room

Ever wondered what happens to athletes after their final match? The transition from a high-level sports career to the corporate world isn’t just about swapping jerseys for suits— it’s a journey of preparation, identity shifts, and leveraging transferable skills.

Elevate Your FMCG Brand with Consumer Engagement

Elevate Your FMCG Brand with Consumer Engagement Consumer engagement and feedback are vital components of effective brand strategies. Understanding and interacting with consumers create meaningful connections and drive brand success (ref. 1, 2, 3, 4). Marketing expert...

The Importance of Engaging Your Consumers

This stark reality should make every stakeholder within an FMCG company pause and reflect. How does your company handle consumer feedback? Are you effectively engaging with your consumers to ensure satisfaction and loyalty? In an age where word-of-mouth can make or break a brand, the importance of consumer feedback cannot be overstated.

Foodback hires Head of Marketing

Foodback hires Head of Marketing

Kristyn will play an important role in bringing Foodback to the global market, managing all of Foodback’s digital marketing strategy and operations. She will be responsible for crafting Foodback’s global brand and ultimately, building a strong marketing team.