Let’s be totally honest here. Collecting feedback is the easy part.

There, i said it.

It’s like going to the gym once and expecting abs (guilty). Or buying a cookbook and assuming dinner will make itself (I wish).

Understanding your customers? Essential. But it’s only the first step.

Buzzwords are fun.
Synergize. Leverage. Move the needle.

But Voice of the Customer is more than just a buzzword. It’s a a way of approaching how you do things. A powerful approach that you can use to capture customer expectations, preferences, and sentiments, and directly shape how you engage and foster loyalty with your audience.

When Karen first heard the words “customer feedback solution,” she reacted the way she reacts to somebody applauding when an airplane lands: with a mix of deep suspicion and visible disdain.