The 20-Second Solution to
Closing The Gap with Your Customers


Andreas Breimyr
Global Growth Strategist
“It´s not you. It´s me.”
Let’s face it: talking to your customers is easy. Listening to them? That’s where most businesses drop the ball.
Your customers are ready to talk. You just have to start the conversation, and even more importantly listen.
They´re not the problem. We are.
We all know the pitfalls. Brands spend millions on surveys, focus groups, and data analysis, only to end up with insights that are too slow, too fragmented, or just plain wrong.
The result? Missed opportunities, disengaged customers, and dead-before-they-even-started campaigns that feel more like guesses than strategies.
But what if I told you you´re just 20 seconds away from a closing the gap with your customer? That’s just 0.56% of an hour. It´s 0.07% of a work day, 0.0033% of a week, 0.00077% of a month.
Ok, you get the picture. Anyway where was I…
Ahh- The 20-Second Solution to Closing the Gap with Your Customers!
A solution that’s simple, scalable, and yes you guessed it, only takes 20 seconds?
One that could potentiallty turn your customer feedback from a frustrating afterthought into your very own growth engine.
Here’s how…
The Problem: Guessing When You Should Be Knowing
Think about the typical customer experience out there today. You’ve got loyalty programs, QR codes on packaging, and maybe a few post-purchase emails asking for feedback. But the truth is, most of these methods are either one-sided or too much work for the customer.
The result? A monologue.
You talk, they listen—maaaaaybe. And even if they do respond, the insights trickle in too late and too spread out to make a difference.
It’s not that customers don’t want to share their thoughts. They do. Why make them jump through hoops to do it?
The Solution: Engage, Listen, Act—in 20 Seconds
Here’s the not-so-secret recipe, you can find it at places such as the home of the Baltimore Ravens the M & T Bank Stadium and the Javits Center in New York, as well as your local Supermarket or Café.
It’s a beautifully simple yet complex one. Dynamic QR codes, combined with a touch of gamification, and a not so little sprinkling of AI-powered analytics.
The final result? In just 20 seconds, you can:
1. Engage Your Customers
Use the QR codes you’re already putting on your packaging or promotions. But instead of sending customers to another product page or a campaign, direct them to a quick, easy 20 second survey first. Upon finishing the survey, they will then be redirected to your product page, campaign or wherever you like. You decide!
2. Make It Fun with Gamified Surveys
Let’s be honest: nobody loves surveys. But what if you made it worth their while?
Incorporate features like “Spin & Win” that give customers a chance to win a reward. Combine that with ultra-short surveys—and suddenly, customers aren’t just answering questions; they’re having a good time.
They’re having fun, you´re getting valuable insight, you´re both building a relationship.
Closing the gap with your customer in just 20 seconds. Win – Win – Win.
3. Turn Feedback into Insights
Here’s where the magic happens. Every response feeds directly into an AI-powered platform that organizes and analyzes the data in real time. No need for spreadsheets or hours of manual work. No need to fly in data experts from Silicon Valley.
It´s available immediately. The insights are served piping hot on a silver platter for you the very moment they’re submitted..

Lets Recap: What Has Actually Happened in Those 20 Seconds?
Your customer has scanned the QR code. They´ve filled out a survey that you´ve set up based on what you want to know and it has taken them just 20 seconds.
You´ve incentivised them to give feedback by offering a reward such as a free cup of coffee with their next visit or free cinema tickets. They´ve won and are thrilled, you´ve engaged them. You´ve started building a connection.
That product page or loyalty club landing page you were originally sending them to? They´ve ended up there anyway, only this time they have been empowered to have their voice be heard, and they´ve engaged with your brand in a fun mutually beneficial way. They´ve arrived there happy.
The data they´ve submitted? That’s already in your dashboard waiting for you. Analyzed, sorted, easy to find and ready for you to consume.
In the last 20 seconds you´ve discovered what your customer thinks. You´ve delighted them by letting their voice be heard, rewarded them with a prize for their effort, and ended it al by engaging them.
You´ve opened a direct line into the mind of your customer.
You´ve bridged the gap between you.
And it took just 20 seconds.

Closing The Gap with Your Customer: Start the Conversation
Here’s the bottom line: 20 seconds is all it takes to transform your customer interactions. Don’t even think about it as collecting feedback. Think about it as opening that direct line between you, about bridging the gap, about letting them know that you´re ready to listen.
It took Usain Bolt around 20 seconds to run 200 metres.
Undoubtedy, that’s fast.
In the same time you could turn your customers subjective feedback into your own objective actonable insights. You could bridge the gap between you and build a relationship.
You could stay ahead of both market trends and those racing against you.
Now that’s crazy fast.
Tick. Tock.
It´s just 20 seconds away.
Are You Ready to Tune Into What Matters?
Your customers are ready to talk, you need to let them know you’re ready to listen.
Click the button below to get your free demo!
Every voice deserves to be heard.
If you don´t ask…