Why Are You Still Guessing?
Smarter Feedback Solutions for You
By Henrik Breimyr
Warning: 90% death rate.
That’s not just a statistic—it’s a warning. Are you truly listening to what your customers want, or are you risking everything on assumptions?
What am I talking about? New consumer products. 9 out 10 fail.
Think of all that planning. All the focus groups, the teams meetings, the work required to even go from concept to launch.
For close to nothing.
So: Why are you still guessing?
By the end of this article you´ll see that it’s not all bleak, there are in fact better ways for you to collect and use feedback.
Methods that you can use to transform your service and help you build stronger connections with your consumers.
By letting them lead the way.
By showing them that their voice matters.
How?
Well read on and find out.
Why Are You Still Guessing? Outdated Feedback Methods are Holding You Back
Traditional methods like paper surveys, focus groups, or long-form questionnaires are to put it simply: time-consuming.
To put it bluntly; they’re just too late to be effective.
By the time you’ve analyzed the data, the moment has passed, the product you spent months and months on is dead, and you’re left clutching at the bittersweet prospect of what could have been.
This disconnect leaves you missing:
- Real-time insights into what your customers want.
- Opportunities to fine-tune your services before it’s too late.
- Valuable engagement that can turn one-time consumers into loyal advocates.
Check out: Foodback Launch – A New Era of Consumer Insight
Why Are You Still Guessing? Smarter Feedback Solutions
Imagine being able to ask your guests what they think and get actionable insights instantly. A direct line into their mind if you will.
This is where innovations like QR-enabled packaging and surveys come into play. By embedding a simple QR code into your packaging, menu, or receipts, you can:
Capture first-party data at scale without the need for intermediaries.
Engage customers in real-time, so you know what works and what doesn’t immediately.
Refine your offerings quickly, ensuring your guests feel heard and valued.
Cross-promote effortlessly, introducing your customers to other services or products you offer.
Read More: Consumer Goods – Letting the Consumer Help Lead the Way
Why Are you Still Guessing? Learning From Q-Meieriene
Take the example of Q-Meieriene, one of Norway’s leading dairy producers. They used QR codes to gather feedback on two products, starting as a small-scale test. In just six months, they collected over 60,000 unique customer interactions. More than 66% of respondents left comments, offering qualitative insights that helped shape their product development, packaging, and marketing strategies.
This approach transformed their understanding of consumer preferences and empowered them to:
Develop new products based on direct consumer input.
Improve existing products with precision.
Strengthen their brand’s relationship with customers.
Today, Q-Meieriene has rolled out this feedback system across even more of their extensive product portfolio.
Their success demonstrates the power of putting customer feedback at the heart of decision-making.
It shows the value of letting every voice be heard.
And it should make you ponder, why don’t we ask our customers what they think? What they want? What they need?
Because if you don´t ask…
Why This Matters for You
Whether you’re launching a new product, serving food in a bustling restaurant, managing a corporate canteen, or running a cozy café, understanding your customers’ needs can set you apart from the competition.
Feedback shouldn´t just be about fixing problems—but discovering new opportunities to delight your guests , to engage with them and to use their voice to grow your business.
Here are three questions you should consider:
Are you collecting feedback in a way that’s quick and convenient (we like to say it should take 20 seconds) for your customers?
How quickly can you act on the feedback you receive?
Are you using feedback to engage customers beyond their initial visit or experience with your product?
Why Are You Still Guessing? Start Transforming Feedback into Growth
The time to act is now. Don’t let outdated methods keep you from unlocking the full potential of customer feedback. Tools like Foodback’s QR-enabled solutions can help you:
Engage customers more effectively.
Gain real-time insights into their preferences.
Make smarter decisions to enhance your service.
Don’t Just Serve Your Customers— Empower Them
Your customers have valuable insights to share.
They have voices that deserve to be heard.
By giving them the tools to provide feedback easily, you’re not just listening—you’re showing them that their voice matters.
You´re letting them lead the way.
And you might just find that they´ll lead you to greater heights than you ever envisioned.
How Q Empowered 60,000 Voices To Be Heard
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Henrik Breimyr
Marketing and Communications Manager
Recent blog articles from Foodback
Voice of the Customer – Transform Insights into Action
Let’s be totally honest here. Collecting feedback is the easy part.
There, i said it.
It’s like going to the gym once and expecting abs (guilty). Or buying a cookbook and assuming dinner will make itself (I wish).
Understanding your customers? Essential. But it’s only the first step.
Voice of the Customer – Drive Engagement and Loyalty
Buzzwords are fun.
Synergize. Leverage. Move the needle.
But Voice of the Customer is more than just a buzzword. It’s a a way of approaching how you do things. A powerful approach that you can use to capture customer expectations, preferences, and sentiments, and directly shape how you engage and foster loyalty with your audience.
Karen Was So Not Into This – Until She Was
When Karen first heard the words “customer feedback solution,” she reacted the way she reacts to somebody applauding when an airplane lands: with a mix of deep suspicion and visible disdain.
