Compass Group Canada And Foodback Announce Exclusive Partnership to Revolutionize Customer Experience
Guest signs promoting Foodback at a participating Compass Group Canada dining location
The Foodback software is in the initial pilot phase across Canada, with the goal of onboarding close to 100 more locations by September 2022. Foodback’s science based, 20-second, on-the-spot survey is a welcomed addition to Compass Group Canada’s customer journey, as every opportunity to hear from guests directly is critical in providing world-class service.
“Providing our customers with an easy-to-access and use method to share their experience in our dining areas is crucial to our growth. We want to make sure our guests leave happy and satisfied with their interaction – this partnership will help deliver critical insights as we further revolutionize the customer experience.”
– Michael Hachey, Chief Innovation Officer at Compass Group Canada
“We are thrilled to begin our exclusive Canadian partnership with the Foodback team,” said Michael Hachey, chief innovation officer at Compass Group Canada. “Providing our customers with an easy-to-access and use method to share their experience in our dining areas is crucial to our growth. We want to make sure our guests leave happy and satisfied with their interaction – this partnership will help deliver critical insights as we further revolutionize the customer experience.”
Understanding that consumers today do not have time for overly in-depth surveys that require personal clarifying questions, Foodback has introduced a fresh, simple and most important of all, quick method of feedback. Leveraging the resurgence of QR codes, Foodback offers unique links that speak directly to the site guests are visiting and offers immediate insights to help leadership identify key areas of opportunity for improvements. Additionally, guests can participate in short games post survey with the opportunity to win prizes, further encouraging participation and delighting guests with rewards for their feedback.
The partnership between Compass Group Canada and Foodback builds on the company’s experience with US-based sports and entertainment foodservice provider, Levy, a division of Compass Group, and Compass Group Norway. This exclusive Canadian partnership brings together a mutual desire to constantly innovate the guest experience and reward guests for providing incredibly valuable feedback on services provided.
Founded in 2013, Foodback’s world-leading guest feedback & insight solution for restaurants is changing how guest experiences are managed. Their goal is to unlock actionable insight and identify hidden business opportunities for restaurants and food retailers, so that they can make data-driven decisions and build meaningful customer relationships.
Foodback enables transparent and data-driven decision-making, boosting your entire organization. To learn more, visit www.foodback.com.
About Compass Group Canada
Compass Group Canada is Canada’s leading foodservice and support services provider with over 20,000 associates working in more than 2,200 locations throughout the country. The company specializes in providing foodservices and support services across core sectors including leading sports and leisure venues, executive dining rooms and cafes, schools, universities, seniors’ residences, and hospitals as well as remote camps and offshore oil rigs.
Compass Group Canada has been recognized as one of Canada’s Most Admired Corporate Cultures in 2021, an award recognizing best-in-class Canadian organizations for having cultures that help enhance performance and competitive advantage, as well as a Great Place to Work®, in 2022, 2021, 2020, and 2019, as a Best Workplaces™ in Retail and Hospitality in 2021 and 2020 and as a GTA Top Employer in 2021.
To learn more, visit www.compass-canada.com
Media Contact for Foodback
Kristyn Dørr, Head of Marketing
(+47) 415 90 509
Media Contact for Compass Canada
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