Foodback boosts North American presence with key hire
Foodback operates in over 30 markets globally and this new role further strengthens our strategic positioning in the American markets.
Stavanger, NORWAY – We are excited to announce that Derek Greenberg is joining Foodback as Senior VP of Sales, North America. Derek has been partnering with Foodback since March 2021 as a strategic advisor, and we are thrilled to have him officially join the team. He will play a pivotal role in establishing Foodback in the United States and Canadian markets, and will manage the North American sales team, as well as global product development, sales, and marketing.
Derek’s 30-plus year career in food & beverage includes senior sales and marketing positions at Procter & Gamble and Mars. He was most recently part of the senior leadership team at Recipe Unlimited Corp., Canada’s largest full-service restaurant chain with over 1,400 locations. At Recipe, Derek had several positions within business development, including Restaurant Ops, Guest Experience, Marketing, Restaurant IT, eCommerce, Off-premise businesses, and Off-premise Contact Center. For the past four years, he has been the VP of Business Development and Guest Experience at Recipe.
Derek’s extensive experience in the restaurant industry and focus on improving Guest Experience aligns directly with Foodback’s mission and values. His proven track record growing sales and business development makes him an excellent addition to the team, and we can’t wait to see him in action.
When asked about his new position, Derek said, “Foodback is changing how businesses should engage with their customers and manage their operations. I genuinely believe in their service and its ability to provide actionable insights. I have long been a proponent of data-driven decision making within the restaurant industry, and Foodback empowers F&B businesses to do just that. I’m looking forward to strengthening Foodback’s position in the North American markets – exciting times are ahead!”
Foodback’s CEO, Martin Jørgensen, shared why Derek is the perfect fit for this role, “Derek’s extensive experience in the restaurant industry and focus on improving Guest Experience aligns directly with Foodback’s mission and values. His proven track record growing sales and business development makes him an excellent addition to the team, and we can’t wait to see him in action.”
Founded in 2013, Foodback is a rapidly growing scale-up in the food tech sector headquartered in Stavanger, Norway. Our world-leading SaaS solution unlocks actionable insights for restaurants and food retailers and identifies hidden business opportunities by engaging directly with their guests via Foodback’s proprietary 20-second survey. Foodback reimagines how restaurants and food retailers engage with their guests and empowers them to make data-driven improvements. Foodback’s SaaS offering is available globally, contact us today to book a demo or get pricing.
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