The idea behind Foodback originated in a gents restaurant club in 2012. Every month we visited a new restaurant in our hometown, Stavanger. Every time we had feedback on minor and major things, but no good way of making sure it reached the right people within the restaurant. Review sites such as Facebook and TripAdvisor are externally oriented, and as Norwegians, we were too shy to tell it to the waiter directly.
We gathered a team, and started working. And here we are, with a pretty good product if we should say so ourselves, ready to conquer the world!