About Foodback
Foodback’s world-leading guest feedback solution for restaurants is changing how guest experiences are managed.

Our goal is to unlock actionable insight and identify hidden business opportunities for restaurants and food retailers, so that they can make data-driven decisions and build meaningful customer relationships.



Our goal is to unlock actionable insight and identify hidden business opportunities for restaurants and food retailers, so that they can make data-driven decisions and build meaningful customer relationships.
Our History
In a competitive market where consumers expect a perfect experience, Foodback helps restaurants connect with their guests and improve their business through high-quality, actionable insights.


Where Foodback Began
For the love of food
Founded in 2013, the idea behind Foodback came from a group of friends and their restaurant club in Stavanger, Norway. Every month they visited a new restaurant and many times they wished there were a way to share constructive feedback that wouldn’t get lost in translation or forgotten about.


How It Came Together
Foodies unite!
Foodback’s founders engaged experts in the restaurant industry to develop a specialized guest feedback solution that is fast and fun for guests, paired with a powerful insight platform for restaurants.


Foodback Today
More than a feedback tool
As we continue to innovate and grow our core offering, Foodback has become a one-of-a-kind guest experience management tool for restaurants. Many of our founders are still members of the core team, bringing their vision to life.
What drives us
Our north star since 2013.


Mission
To shape the future of customer experiences by bridging the gap between consumers and businesses.


Vision
Excellent customer experiences for everyone, everywhere, every time.
What it means to be a Foodbacker
Our values guide how we interact with the world around us.


Food for Thought
If someone comes knocking, we answer with open ears and #openminds.


Kaleidoscopes
We welcome and appreciate all backgrounds, perspectives, and experiences. #diversity


Always Curious
Innovation cannot exist without curiosity. Have fun and explore!


Make a splash
Bring the energy and enthusiasm you want to see in the world above all else, don't be scared to have fun!


Keep it Simple
The best solution to any problem is usually a simple one. Embrace the elegance in simplicity
Meet the Team
We wouldn’t be where we are today without our team of talented and innovative people. The diversity of cultures and skills has been a key ingredient to our success.


Stian L. Pedersen
CEO & Founder


Thomas L. Pedersen
COO & Founder


Daniel Chaibi
CTO & Co-Founder


Kristyn Dørr
Chief Marketing Officer


Diana Hammoudeh
Head of Customer Success


Derek Greenberg
Senior Vice President of Sales


Sigrid Ramstad
Head of Sales Nordics & Global Partnerships


Benedicte Meling
Customer Success Specialist


Gina Salte Risa
Marketing Designer


Deepthi Ananthula
QA Engineer


Ronja Reithaug
Designer


Steffen Silseth
Designer


Espen Eikeland
Accountant & Co-Founder
Connect with Our Global Team
Get in touch with a local representative.


We’re Hiring
Join our team and grow with us as we build a company and culture that reflects values and vision.
Let’s taco bout it!
Got questions? Don’t worry, contact us and we’ll answer them as soon as we can!
General Inquires
Do you have further questions? Don’t hesitate to contact us. We’ll help you as soon as we can.