Let The Customer Help
Lead The Way
Get the insight you need today for a better tomorrow. Foodback provides world-leading, real-time, actionable insights for Hospitality and Consumer Goods brands.
Our secret sauce, and now yours, is the voice of the people.
Tune in to
What Really Matters!
Get a direct line to your customers or consumers, providing you with real-time feedback to fine-tune every aspect of your business.
Trusted by Customers around The World
Our customers span the globe – from the Nordics to North America

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How Foodback Works
Turn your customers feedback into your immediately available, and easy to use actionable insights.
Your very own secret sauce, made by your own customers, just for you.

Hospitality
Do they like the food? Is the music too loud? Are your staff being attentive enough?
Foodback provides a direct line to your customers. One that turns their real-time feedback into your immediately available actionable insight. Deliver exactly what your customers want, right when they want it.

Consumer Goods
Who bought your product? What did they buy? When? What made them buy it? When and where did they consume it?
Foodback provides a direct line to your consumer. A plug & play solution that gives you real-time consumer insight, shopper behaviour, product/brand feedback and brand engagement. All without you lifting a finger.
Foodback has been a game-changer for Egon.
Consumers are happily engaging with our brand, enabling us to learn more about their consumption habits and usage situation of our products.
Powered by Foodback Intelligence
You’re probably curious by now. How is it even possible? Let us explain. We combine big data with cutting-edge technology, allowing you to consistently enhance your customer experiences.
It´s a not-so-secret recipe that you can find at places like the home of the Baltimore Ravens
M&T Bank Stadium and the Javits Center in New York.
A serving of dynamic QR-codes, a dash of gamification and a sprinkle of AI-powered analytics.
Smart Surveys
We ask the right questions at the right moments, tirelessly ensuring surveys are brief and engaging. That’s why customers consistently choose Foodback for their feedback.
Smart Analytics
By merging big data with AI and ML, we distill crucial insights, empowering you to make informed decisions and craft experiences and products your customers love. Sounds complex? It is. Yet, we make it simple for you to use.
Get world-leading, real-time and actionable insights directly from your consumer or customer
Food for Thought
Check out our latest blog posts!
Don’t Be The Old Scout In The Room: Be Billy Beane
There’s a famous scene in Moneyball, one of my all-time favorite movies, that perfectly illustrates the age-old battle between tradition and innovation. The fight between the old school and the new. Don’t be the old scouts in that room…
Reviews vs. Feedback: Fixing the Broken System
There’s a common belief in the hospitality industry: online reviews are king. They shape reputations, influence bookings, and can make or break business.
But here’s the uncomfortable truth, reviews were never designed to help businesses.
I said I hate reviews but let me nuance that.
I don’t hate reviews; I hate what reviews have become…
Experience Over Price: The Hospitality Industry’s New Reality
Would you believe that nearly two-thirds of full-service restaurant customers say experience is more important than price?But here’s the challenge: What defines a “great experience” varies from person to person.
So, how do you create something that is, by nature, subjective